When the going gets tough for businesses, it seems the first thing they cut from their budget is marketing expenditures. It is hard to argue that cutting costs in a down economy makes sense, but is cutting your marketing or advertising budget the best way to ensure your business continues to succeed?

Unfortunately, while most people think of advertising and marketing as a luxury expense, it is about the only expense that has lasting value for any business. It is a well documented fact that businesses that invest in marketing and advertising during a recession, when most other businesses are cutting back, improve their market share and increase their ROI (return on investment) at a lower cost than they would during a boom economy. Building an attractive, sticky website is a great way to ensure your marketing dollars are working for you in both the short term and in the long term.