When the going gets tough for businesses, it seems the first thing they cut from their budget is marketing expenditures. It is hard to argue that cutting costs in a down economy makes sense, but is cutting your marketing or advertising budget the best way to ensure your business continues to succeed?
Unfortunately, while most people think of advertising and marketing as a luxury expense, it is about the only expense that has lasting value for any business. It is a well documented fact that businesses that invest in marketing and advertising during a recession, when most other businesses are cutting back, improve their market share and increase their ROI (return on investment) at a lower cost than they would during a boom economy. Building an attractive, sticky website is a great way to ensure your marketing dollars are working for you in both the short term and in the long term.
4. It is a great communication tool for current customers as well as a great way to get new customers with little effort and expense. Most consumers want to feel wanted and respected. A website with a blog or consistently updated message is an easy way to keep them in the loop.
3. Stay Green! With the constant push to lower carbon footprints and pressure on our environment, using a website as your main marketing or advertising tool cuts down on the impact of printed materials. It is also much more cost effective than printing.
2. Versatile and adaptable messaging. During a recession, people are looking for the best deal possible. A yellow page ad is not only expensive, it stays the same until the next publishing cycle. A website lets you cater your message to the situation quickly and easily.
1. These days, most people use google to find things. Not just things on the internet, but things with brick and mortar store fronts. Without an appealing, easy to use website, chances are people aren't seeing you as easily as they are seeing your competitors. If you measure the cost of a website vs the cost of advertising in the local yellow pages, you'll find that your dollar not only goes further, but is also the easiest way to convert readers into buyers.
Unfortunately, while most people think of advertising and marketing as a luxury expense, it is about the only expense that has lasting value for any business. It is a well documented fact that businesses that invest in marketing and advertising during a recession, when most other businesses are cutting back, improve their market share and increase their ROI (return on investment) at a lower cost than they would during a boom economy. Building an attractive, sticky website is a great way to ensure your marketing dollars are working for you in both the short term and in the long term.
Here are Five Reasons to Invest in a New Website During a Recession:
5. It's one of the cheapest forms of online promotion there is. A website doesn't have to be expensive. Every small business, and the smallest of small businesses, will spend hundreds of dollars a month on their telephone; they’ll spend hundreds each year on their yellow pages and local advertising and hundreds more on letterheads and business cards for staff. Many businesses will even spend hundreds or even thousands of dollars extra on their office or shop lease to be in the best position for their customers. Any business that has started in the last 50 years knows how important all these elements are to having a mere chance of success.4. It is a great communication tool for current customers as well as a great way to get new customers with little effort and expense. Most consumers want to feel wanted and respected. A website with a blog or consistently updated message is an easy way to keep them in the loop.
3. Stay Green! With the constant push to lower carbon footprints and pressure on our environment, using a website as your main marketing or advertising tool cuts down on the impact of printed materials. It is also much more cost effective than printing.
2. Versatile and adaptable messaging. During a recession, people are looking for the best deal possible. A yellow page ad is not only expensive, it stays the same until the next publishing cycle. A website lets you cater your message to the situation quickly and easily.
1. These days, most people use google to find things. Not just things on the internet, but things with brick and mortar store fronts. Without an appealing, easy to use website, chances are people aren't seeing you as easily as they are seeing your competitors. If you measure the cost of a website vs the cost of advertising in the local yellow pages, you'll find that your dollar not only goes further, but is also the easiest way to convert readers into buyers.