Fresh Squeezed
Featuring a blog on your website is the best way to add fresh content easily and regularly. Maybe you have a blog, but you aren't using it to full advantage, mostly because you don't think you have the time to constantly create new blog posts. While a lack of time is a very real concern, spending as little as 15 minutes per day adding a new blog post to your website can reap both short term and long term goals.
Search engines love fresh content and if you update the blog at least once per week (four times is ideal, but not everyone wants to spend 1 hour a week writing) you will quickly see an improvement in your sites ranking. Blogs naturally attract search engine traffic and adding content as often as possible keeps google and other search engines making more frequent trips to index your site. Provided that your content is relevant, this will in turn increases your ranking on google and other search engines.
The interactivity of the blog also adds value to the site and can also increase the likelihood of potential customers social bookmarking it and sharing it their social networks, but remember to look out for spam comments and to remove anything that looks like duplicate content
Blogs also increase the size of the website over time and this can provide a major SEO benefit in the form of an increase in website authority and a higher number of pages to leverage with internal links.
Reduce the Fat
One of the easiest ways to get more bang for your buck from search engines is to reduce code bloat. Search engine spiders, and Google’s spiders in particular, are seeking unique content, and when you have code blocks like JavaScript and CSS embedded in the HTML code, it is much more difficult spiders and web crawlers to do their job. Unnecessary or excessive code slows the page load times and introduces the possibility of coding errors can make spider's hang or quit altogether.
Be Different
Make sure that each page on your website is unique. Since page rank is decided by the relevance of each website according to the content it contains, especially for Google, and is always seeking relevant content not contained anywhere else on the Internet, it behooves you to avoid duplicating content from page to page on your own website. Each and every page on your website has to be different from every other page. Just because you love how your bio turned out doesn't mean you should put that text block on multiple pages.
What's wrong with duplicated pieces of content on your site? It if is similar enough to other content on your site, Google's spiders might stop their crawl frequency. It's always better from an SEO perspective to keep each section completely unique.
On The Good Foot
Add footer links to every page. Linking between web pages using plain text links, with the target SEO keywords in the anchor text, provides an easy way to boost SEO rankings. Since your navigation is pretty general, create footer navigation that uses anchor text to specific areas on your website. Make sure those text links are keywords you want your website to be known for as part of your SEO strategy.
Paging Dr.Google
This last one is a bit odd to most people, but I'll put it down here anyway. Create a special page for each keyword you choose. Create a dedicated page that is specific to that keyword and has UNIQUE content relevant to that keyword and ONLY that keyword. Also make sure that web page has that keyword or keyword phrase in the <title> tag, <meta> description tags, <h1>, body copy and URL. You don't even have to create a menu or navigation link to any of these keyword specific pages if you don't want to, but do make sure that the page is listed on your Site Map.
Title Town
Make sure that all the main titles on your page are valuable... Many people have their page titles using pretty standard nomenclature (Home, About, Professional Experience, etc). What you really want is to make sure these titles work for you. You want these titles to be more descriptive and rich in the keywords you want people to use to find you.